According to a New Study, Soy Ingredients are a Growing Trend
Ankeny, Iowa, June 3, 2014—As American consumers discover the power of protein, new food products incorporating soy continue to proliferate. According to the newly released study, “Soy Ingredient Trends,” conducted by The Mintel Group market research firm for The Soyfoods Council, plant-based proteins such as soy are surrounded by a healthy halo. Last year, soy-based products accounted for 21 percent of all new product launches, up from 12% in 2008.
American consumers are discovering that soy ingredients offer not only a better-for-you nutrition profile, but also combine the characteristics of versatility and quality protein. Tofu and edamame are enjoying growth, including in prepared meals, while soymilk is found in energy drinks and other beverages. The Mintel study was conducted by tracking more than 30 soy ingredients and products in the Global New Products Database (GNPD) for retail food and beverage products in the U.S.
Today, easy-to-prepare soy ingredients are present in most major product categories found throughout the supermarket. The versatility of soy and its healthy profile are two reasons for its growth. Soy is found in approximately 40 percent of all meat and seafood products. In addition, meat-free soy product launches are on the rise. Americans enjoy soy in soups, sausages, prepared meals, snacks and beverages. Soy protein meat substitutes include a wide range of products, such as burgers, roasts, patties, veggie protein slices and sausages. The growing use of soymilk also is evident in options such as soy yogurt, energy drinks and beverage mixes.
Environmental awareness, the diet-and-health connection, and lifestyle considerations are all areas where soyfoods are an ideal fit today’s food preferences. Soy energy drinks, tofu, and soy protein-based meat substitutes are affordable, convenient ways to eat more healthfully. These products are readily available in retail stores.
Soy is a lean, complete plant-based protein that makes it easy to reduce fat and calories without changing the way you like to eat. Soy also provides heart-healthy fat and is cholesterol-free. The Soyfoods Council offers a wealth of information about the healthful aspects of soy, including recent soy and health research, as well as free brochures such as Soyfoods and Your Health.
For more information about the study, tips for cooking with soy, and details about soyfoods and health, visit the Soyfoods Council website at www.thesoyfoodscouncil.com.